ASUS is looking to increase the appeal of its ROG (Republic Of Gamers) brand beyond just the aesthetics and specifications of its products. Through the launch of ROG Arena’s Elite Rewards program, ASUS is looking to materialize users’ belief in their ROG products through rewards and a loyalty system, which should a) get ROG customers even more into ASUS’ products and b) increase user recognition of ROG as a brand.
Elite Rewards, as the name implies, is a reward program for users, with a scoring system that differentiates customers between Bronze, Silver, Gold, Platinum and Diamond tiers, each with increasing rewards. Users can increase their ROG Elite score through Battle (gaming) feats, Adventuring (going to ASUS’ events), Craft (earning points through ASUS’ content creation contests) and by purchasing select ROG products. All of these activities give a player points towards their Elite rewards tier and the rewards they can redeem, while also increasing a player’s standing in the ROG Arena leaderboard.